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Explore the fascinating intersection of magic, psychology, and neuroscience in this 16-minute TEDx talk by magician Pierre Ulric. Discover how magicians have exploited the fallibilities of the human brain for thousands of years, revealing that we are not as smart as we think we are. Delve into the scientific principles behind sleight of hand and learn how our cognitive weaknesses can be manipulated for entertainment. With his unique blend of academic background in scientific disciplines, multicultural heritage, and passion for obscure information, Ulric offers an insightful and exciting perspective on the art of deception. Gain a deeper understanding of how our brains can be fooled and the psychological techniques employed by magicians to create seemingly impossible illusions.