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Explore an insightful analysis of the mobile computing market through a disruptive lens in this 49-minute conference talk by Horace Dediu at Mobilism 2012. Delve into concepts such as asymmetric competition, jobs to be done, value chain evolution, and competition with non-consumption. Discover how a small number of new entrants managed to capture industry profits from established incumbents and gain valuable insights into potential future developments in the mobile market. Access accompanying slides for visual reference and further understanding of the presented concepts.