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Explore the challenges of integrating high-performance electronic trading networks with cloud computing in this 42-minute conference talk by Matt Tait and Salvatore Sferrazza from Google Cloud. Delve into the history of electronic trading protocols like FIX, ITCH, and Simple Binary Encoding, and understand the differences between high and low-context encoding. Learn about the obstacles faced when ingesting common electronic trading formats into cloud-native services. Discover patterns for harmoniously bridging the gap between stringent performance demands of trading networks and the interoperability-focused cloud computing world. Gain insights into deconstructing schemas, encodings, and transports to effectively analyze granular electronic trading data in the cloud.