Heritage Sustainability - A New Paradigm for Success

Explore a transformative approach to heritage preservation and cultural innovation in this TEDx talk by social entrepreneur Darshan Dudhoria. Discover how a successful London-based lawyer pivoted to become a passionate advocate for global heritage conservation. Learn about the innovative 3-H model (Heritage-Hospitality-Humanity) that led to the creation of Bari Kothi, East India's first grand heritage hotel. Gain insights into how heritage can be transformed from a liability into an asset, revolutionizing the potential of heritage tourism in Bengal. Uncover a new paradigm for success that combines cultural preservation with sustainable business practices and social impact.