Here2Help: Creating Reusable Social Media Assets for Brand Identity

Overview

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Explore branding and identity creation in this comprehensive Adobe Live session featuring Lina Cordero and Julia Masalska. Learn how to translate brand elements into reusable social media assets as they develop branded elements for Tiny Bodega, an online corner store amplifying BIPOC voices. Discover techniques for creating assets in Illustrator and transforming them into shareable animations using Adobe XD. Gain insights on client template usage, font management, screen exporting, social media optimization, working with the properties panel, GIF creation, Adobe Spark utilization, and adding fonts to libraries. Perfect for designers looking to enhance their branding skills and create impactful social media content.

Syllabus

Start
Recap
how clients will use the templates
how clients work with fonts
exporting for screens
Social Media optimization
Working in the properties panel
Creating Gifs
Adobe Spark
Adding Fonts to a Library