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Explore the challenges and solutions in implementing Retrieval Augmented Generation (RAG) systems in this 48-minute conference talk from Haystack US 2024. Delve into common pitfalls in both project organization and execution that lead to RAG project failures across industries. Learn to identify low-value use cases, misaligned user incentives, poor solution framing, and inadequate data readiness that can derail projects from the start. Examine how providers may fall short through non-prescriptive UX design, unclear system capabilities, and suboptimal technology choices. Gain valuable insights from real-world case studies and discover proven strategies to mitigate risks and exceed client expectations. Acquire the knowledge to spot potential failure points early and implement successful RAG systems. Benefit from the expertise of Colin Harman, CTO of Nesh, as he shares his experience in Search and Generative AI implementations for enterprises over the past 2.5 years.