Increasing Relevant Product Recall with Behavioral Data - Haystack EU 2022

Explore a conference talk from Haystack EU 2022 featuring Eric Rongen and Jelmer Krauwer on increasing relevant product recall using behavioral data. Discover how Kramp, a B2B wholesale company in the agricultural sector, tackles the challenge of poor product data quality affecting customer search experiences. Learn about their innovative approach to enriching search results with customer behavioral data, tracking search behavior and query refinements during 'search sessions' to identify patterns and relate products to previously unsuccessful queries. Examine the positive impacts of this functionality on key metrics such as product interactions, add-to-carts, and reduction of 0-result pages, as well as the interesting negative side-effects they plan to address. Gain insights from Eric Rongen, Product Manager responsible for product findability, and Jelmer Krauwer, an architect for data, machine learning, and experimentation at Kramp Hub, as they share their experiences in improving search relevance and overall customer experience in a large-scale e-commerce environment.