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Explore the critical importance of web performance in this 44-minute conference talk from CSSConf Budapest 2017. Delve into the intersection of emerging markets coming online and increasingly complex web applications, highlighting the growing disparity between slower connections and heavier websites. Discover the significance of these emerging markets for web developers and businesses, and learn practical strategies to improve website speed and efficiency. Gain valuable insights on how to adapt to changing online landscapes and create faster, more accessible web experiences for users across various connection speeds and devices.