Overview
Explore behavior analytics in Dynatrace with Technical Product Specialist Rohit Chandrashekar in this 22-minute DynaLabs episode. Dive into user behavior analytics, bounce rates, conversion goals, and the Hyperlyzer tool. Learn how to apply these concepts to mobile and custom apps, and gain insights from user session analysis and session replay features. Discover how combining qualitative and quantitative data assessments can help organizations understand user behavior, identify root causes of experience issues, improve digital products, and optimize customer experiences. Follow along with provided links to resources on user behavior analysis, defining conversion goals, session segmentation, and session replay.
Syllabus
- Introduction and Agenda
- User Behavior Analytics & Bounce Rate
- Conversion Goals
- Hyperlyzer
- Mobile Apps
- Custom Apps
- User Session Analysis & Session Replay
- Review
Taught by
Dynatrace