Guerilla Marketing the OnePlus Way

Explore the innovative guerilla marketing strategies employed by OnePlus to disrupt the mobile phone market in this insightful 18-minute conference talk featuring Carl Pei, Co-Founder of OnePlus, and Spencer Reiss, Contributing Editor at WIRED Magazine. Gain valuable insights into how OnePlus positioned itself against traditional incumbents by thinking smarter than the competition. Discover the fascinating case study of OnePlus' approach to marketing and learn how their tactics have successfully challenged established players in the industry. Delve into the mind of a disruptive entrepreneur and understand the principles behind creating a strong brand presence with limited resources.