Growing and Engaging Users with Google Play - Store Listing Optimization
Android Developers via YouTube
Overview
Syllabus
Intro
Create a standout icon
Short and original title
Functional & vivid description
Store listing experiments allow you to test different parts of your store listing page
Starting with testing icons
Best Practices
Rovio iterated on design and color until they achieved the most optimal icon
Dots tested gameplay mechanics in screenshots and saw 6% increase in installs +6%
It's never been easier to interact with and understand your users
Reply to reviews & ratings
Optimization tips include localization options
Easily translate your Play Store listing
Open & Closed Alpha / Beta testing
Build a developer page!
Taught by
Android Developers