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Explore the intricacies of creating a custom serialization format for an augmented JSON data type in this 38-minute conference talk from GopherCon 2017. Delve into the motivations behind custom formats, implementation details, and performance benchmarking. Learn about query types, general format structure, headers, offsets, arrays, maps, repetitive keys, header records, and special cases. Gain insights into the process of developing a tailored serialization solution, from conception to practical application, and understand how it compares to existing formats through comprehensive benchmarks.