Google and Facebook's Influence Over the Digital Ad Industry - Can Media Benefit?

Explore the impact of Google and Facebook's dominance in the digital advertising landscape on media companies in this insightful Web Summit conference talk. Join Nick Law from R/GA, Alicia Navarro from Skimlinks, and moderator Martin Swant from Adweek as they delve into the complex relationship between tech giants and media organizations. Gain valuable insights into the challenges and potential benefits faced by media companies in navigating the digital ad industry shaped by these influential platforms. Discover how media organizations can adapt and thrive in this evolving ecosystem during this 26-minute discussion featuring industry experts.