Overview
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Learn to harness the power of Google Analytics 4 (GA4) for small businesses in this comprehensive tutorial. Master the setup process, navigate the interface, track essential metrics, and set up events to analyze user behavior. Discover how to measure Google Business Profile performance, evaluate individual page effectiveness, and track conversions from phone calls and online forms. Gain actionable insights to make data-driven decisions and boost your online presence. By the end of this step-by-step guide, confidently implement GA4 on your website and unlock valuable data to drive business growth.
Syllabus
- Introduction
- Setting Up GA4 for Your Website
- GA4 Interface Walkthrough
- Tracking Events and Conversions phone calls
- Tracking Events and Conversions online forms
- Measuring your Google Business Profile Performance
- Evaluating Single Page Performance
- Conclusion
Taught by
Ranking Academy