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Discover how to integrate powerful expression search capabilities into your app in this 25-minute Google I/O 2019 conference talk. Learn from Tenor's founder and engineering lead about leveraging the Tenor Expression Search API to enhance user engagement and retention through visual expressions like stickers and GIFs. Explore optimization techniques for speed and relevance, examine example code, and delve into search best practices, localization strategies, and ranking methodologies. Gain insights on implementing a robust expression experience that caters to the growing trend of visual communication in personal messaging.