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Explore a crucial talk on engineering privacy in software development from BSidesLV. Delve into the human impact of software and the responsibility of engineers as stewards of user data. Discover current challenges in securing user information and gain valuable tips for protecting user identity. Learn why prioritizing privacy from the beginning of the development process is essential, even if it requires additional time and effort. Presented by Christina Liu, this 25-minute conference talk emphasizes the importance of meeting user expectations for data protection and highlights why it's the right approach for ethical software engineering.