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Explore negotiation techniques for cybersecurity professionals to effectively promote better security decision-making without resorting to fear-mongering tactics. This 46-minute conference talk from BSidesLV addresses the challenge of convincing business leaders and IT teams to adopt good cyber hygiene practices. Learn how to balance the importance of cybersecurity with practical communication strategies, moving beyond temporary fear, uncertainty, and doubt (FUD) tactics. Discover common and underutilized negotiation methods to help you escape the role of a doomsayer and instead facilitate enterprise-wide adoption of improved security measures. Presented by Vanessa Redman, this talk provides valuable insights for cybersecurity professionals seeking to enhance their influence and drive better security outcomes within their organizations.