Getting Product Strategy Right

Discover the key principles of effective product strategy in this insightful 21-minute conference talk from Web Summit. Learn how Intercom's Des Traynor emphasizes the critical importance of understanding your customers to develop successful pricing, product, and overall business strategies. Explore topics such as addressing significant problem spaces, evaluating cost-benefit ratios, growing your market, building a strong brand, and defending your position in the industry. Gain valuable insights applicable to both Fortune 500 companies and startups alike, and uncover the essential questions to ask yourself when refining your product strategy.