Learn how to implement and leverage Google Analytics 4 in this comprehensive 37-minute tutorial from the Drupal Association. Explore the fundamentals of Google Tag Manager, create a Google Analytics property, and configure the Google Tag module. Discover techniques for managing different environments, utilizing automatic events, and generating insightful reports. Gain hands-on experience with custom event tracking and walk away with practical knowledge to enhance your website's analytics capabilities.
Overview
Syllabus
Introduction
What is Google Tag Manager
Creating Google Analytics for Property
Configuring Google Tag Module
Managing Different Environments
Automatic Events
Reports
Custom Event Tracking
Conclusion
Taught by
Drupal Association
