Generic Medicines - A Sustainable Solution for Developing Economies

Explore the transformative potential of generic medicines in developing economies through this TEDx talk by Ankur Agarwal. Discover how generic drugs can provide a sustainable solution to healthcare challenges, particularly for those burdened by prolonged illnesses or lifestyle diseases. Learn about the importance of awareness, availability, and acceptance in promoting generic medicines, and understand their role in India's pharmaceutical landscape. Gain insights into the speaker's journey from founding a single store in 2014 to expanding to over 100 stores by 2023, increasing awareness about generic medicines by 5-10%. Examine the hidden benefits of generic drugs, including universal accessibility, effective waste management, and efficient packaging. Understand how this approach can revolutionize healthcare accessibility and affordability in developing economies, ultimately transforming lives and communities.