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YouTube

Generative Design in Nike's Innovation Department

awwwards. via YouTube

Overview

Explore the cutting-edge world of generative design in Nike's Innovation Department through this 22-minute conference talk by Lysandre Follet, Director of Generative Design. Delve into the intersection of design, digital craft, and science as Follet discusses co-creation with computers and the potential of algorithms to augment human creativity. Learn about Nike's journey in embracing generative design, the importance of data science, and how constraints and variations play crucial roles in the design process. Gain insights into the future of product innovation and the paradigm shift towards algorithm-driven design in the sportswear industry.

Syllabus

Introduction
Deep Blue
Algorithm
Nike History
Sample Size
Data Science
Generative Design
Constraints
Variation

Taught by

awwwards.

Reviews

4.0 rating, based on 1 Class Central review

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  • Profile image for FATIMA ALI
    FATIMA ALI
    It is very interesting and informative on how to enhance the athletes' performance with new creations using the algorithm's help.

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