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Explore the transformative power of generative AI in this 34-minute talk by DarÃo Gil, SVP and Director of IBM Research. Gain insights into the fundamental shift in AI driven by self-supervision and foundation models. Discover a set of guiding principles for developing a generative AI business strategy and learn about watsonx, IBM's innovative data and AI platform. Delve into the groundbreaking advancements IBM Research is contributing to the platform and the broader field of computing, offering a comprehensive understanding of how generative AI is reshaping the business landscape.