Scaling Engineering by Hacking Conway's Law

Explore how Wix scaled its engineering organization to maintain product and engineer quality while doubling in size annually in this GeeCON 2022 conference talk. Discover the evolution of Wix's organizational structure from functional teams to gangs (cross-functional teams responsible for end-to-end delivery), guilds (professional groups overseeing methodology, best practices, and training), and mini-companies (internal startups supporting rapid growth while maintaining velocity). Learn about Wix's unique implementation of operational guilds involved in developers' daily work lives. Gain insights into the game-like "guild day" that helps maintain alignment, preserve work quality, share knowledge, recruit top talent, and foster a culture of innovation based on quality. Understand how these strategies can be applied to overcome the challenges of scaling engineering teams in fast-growing companies.