Explore the implications of GDPR for Facebook advertisers in this informative interview with business law expert Suzanne Dibble. Gain valuable insights into the General Data Protection Regulation (GDPR), its impact on online marketing, and essential compliance measures. Learn about purpose limitation, security requirements, consent rules, and the distinction between processors and controllers. Discover the significance of Privacy Shield, standard contractual clauses, and explicit consent. Examine legal precedents, US data protection laws, and cookie regulations. Understand the potential consequences of non-compliance, including substantial fines. Acquire practical knowledge on GDPR templates and effective PR strategies to navigate this crucial legislation for online entrepreneurs and Facebook advertisers.
GDPR Implications for Facebook Advertisers - Interview With Business Lawyer Suzanne Dibble
Overview
Syllabus
Introduction
What are the GDPR implications for Facebook advertisers
What is GDPR
What should Facebook advertisers do
Purpose limitation
Security
Consent
Consent for existing clients
Can you rely on legitimate interests
Soft optin
Consent rule
Bad email marketing
Where your responsibilities lie
What is a processor
Freelancers
Privacy Shield
Standard contractual clauses
Explicit Consent
What Do Regulators Expect
Legal Precedents
US Data Protection Laws
Understand the legislation
Make assumptions
Cookies
Cookie Consent
PCR Standard of Consent
Setting Cookies
GDPR Templates
GDPR PR
Taught by
Andrew Hubbard
