Games as a Service is Dead

Explore the evolution and monetization strategies of mobile games in this 2018 GDC talk by Michael Gordon from Iron Horse Games. Delve into the origins of the "games as service" model and gain insights on optimizing mobile game monetization. Learn about mobile market conditions, open beta strategies, store conversion rates, and the importance of visual elements like icons and screenshots. Discover key metrics such as installs, keyword ranks, and average revenue per user. Gain valuable knowledge to enhance your mobile game development and marketing approach.