Explore the concept of gamification in app development through this comprehensive conference talk. Learn how to enhance user experience and boost engagement by incorporating game elements into applications. Discover the definition of gamification, common misconceptions, and key elements of games. Understand the brain chemicals responsible for good feelings in gaming. Dive into gamification frameworks, player types, and the 6D Gamification Design process. Examine practical examples, tactics, and case studies from companies like Foursquare and Microsoft. Address ethical concerns and potential issues associated with gamification. Gain insights from personal experiences in running a technology gamification company, and explore various levels of gamification implementation for fun and profitable app development.
Game On! Gamifying Your Apps for Fun and Profit
Overview
Syllabus
Intro
Rummy, Dummy
What is Gamification? Level
Definition
Gamification Misconceptions
Elements of Games
Good feelings come from 4 special brain chemicals
Gamification Level 1
Gamification Frameworks
Player Types
6D Gamification Design
Example Application
Define business objectives
Delineate target behaviors
Describe your players
Don't forget the fun
Deploy the appropriate tools
Gamification Tactics Level 2
Foursquare
Red Alert 2
Collection Sets
Problems & Concerns Level 3
Ethical Concerns
Other Issues
Case Studies Level 4
Microsoft
Books
Taught by
NDC Conferences
