Explore the landscape of video game crowdfunding in this 2019 GDC talk by Thomas Bidaux from ICO Partners. Gain insights into the current state of crowdfunding for games, discover various platforms available to developers, and learn which project types have the highest chances of success. Delve into effective techniques for running a successful campaign, including timing strategies, fundamentals of campaign structure, and advanced tactics. Examine case studies of successful projects like "The Good Life" and "Iron Harvest" to understand what works. Understand the importance of stretch goals, campaign timing, and how to approach potential failure. Whether you're a seasoned developer or new to crowdfunding, acquire valuable knowledge to enhance your game's discoverability and funding potential in the competitive gaming industry.
Overview
Syllabus
Intro
INTRODUCTION
STATE OF PLAY - KICKSTARTER
SHOW ME WHAT YOU GOT
THE GOOD LIFE
IRON HARVEST
CAMPAIGNS TIMING
TYPES OF PROJECTS
FUNDAMENTALS - BASICS
FUNDAMENTALS - STRETCH GOALS
FUNDAMENTALS - TIMING
FUNDAMENTALS - ADVANCED
EMBRACE FAILURE
Taught by
GDC