Content Strategy and Information Architecture Workshop

Overview

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Dive into a comprehensive workshop on content strategy and information architecture for web design. Learn the crucial differences between these concepts and explore a step-by-step approach to developing effective content strategies. Discover various web structure types, including one-page vs. multi-page layouts, and examine common web components such as homepages, navigation, hero sections, and product pages. Master the content development process, from initial brainstorming to final proofreading, and gain valuable copywriting tips. Conclude with a practical demonstration of creating a site map, equipping you with the skills to organize and structure web content effectively for optimal user experience and SEO performance.

Syllabus

Introduction: Content Strategy
Content Strategy vs. Information Architecture
What is content strategy
Information architecture
How we do it
First step: Do your prep
Second step: Brainstorm and discuss content, tone, SEO
Third step: Sort and group to pages
Fourth step: How to structure the content
The web structure tool: Site Map
The web structure: The non-fancy way
Sitemap labeling matter
Types of structure
One page vs multi-page
Common web components
Homepage: purpose and structure
Navigation: purpose and best practices
Global vs Local Navigation
Using breadcrumbs
Do you need a search function?
Hero section
Testimonials
The logo bar
Pricing table
Product page
Checkout page
Forms
Contact page
Footer
Content development process
Do the heavy lifting for them
Ask for approval
Copywriting tips
Proofread
How I do a site map
Summary