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Explore platform engineering principles through a 30-minute conference talk at DevOpsDays Tel Aviv, where May Walter, CTO at Hud.io, draws parallels between successful marketplace platforms and modern engineering organizations. Learn how the fundamental attributes that drove companies like Shopify and Airbnb to success - including scalable architecture, ecosystem synergy, and network effects - can be strategically applied to enhance DevOps practices and platform engineering initiatives. Gain practical insights for improving developer experience (DevEx), implementing GitOps, and optimizing production environments by understanding and adapting the proven strategies of platform-based businesses to internal engineering operations.