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Explore the intersection of innovation, sustainability, and entrepreneurship in this TEDx talk by a distinguished scholar and startup ecosystem expert. Delve into insights gained from collaborating with key players in regional ecosystems and fostering vibrant startup cultures. Discover how startups are shifting focus beyond profitability to contribute to societal and planetary well-being. Learn about the speaker's experience with over 100 ideas and incubators, and gain perspective on the diverse sectors presenting unique challenges and opportunities. Understand the urgency for startups to embrace sustainability and the collective commitment needed to build an ecosystem where innovation thrives. Gain inspiration from the speaker's journey, from marketing at Ola to setting up incubators nationwide at Atal Innovation Mission, and his current role as CEO at the Atal Incubation Centre, Indian School of Business Mohali. Explore how entrepreneurship can become a catalyst for positive societal change and pave the way for an innovative future.