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Explore the transformative journey of multimedia analytics in this conference talk by Prof. Marcel Worring. Trace the evolution of multimedia data over three decades, from the World Wide Web's inception to today's digital landscape. Discover how advanced AI tools, particularly OpenAI's CLIP, have revolutionized the analysis of vast multimedia information. Examine real-world applications, including detecting radical content on forums, identifying greenwashing in corporate communications, and combating deepfake videos. Delve into the challenges facing multimedia analytics, such as the pragmatic gap between human flexibility and AI categorization, and learn about the potential of foundation models in advancing the field. Gain valuable insights into the current state of multimedia analytics and envision future developments and applications in this comprehensive presentation.