For a New Perception in the Digital Age

Explore the intersection of human empathy, media, and the built environment in this 19-minute TEDx talk by Prof. Nikolaus Hafermaas, Managing Partner Creation at Graft Brandlab. Delve into the creative connection between technology and human experience as Hafermaas, former dean of ArtCenter College of Design in Pasadena, shares insights on making brands tangible in multidimensional ways. Discover how the fusion of art, design, and technology can shape branding strategies through multimedia, communication, architecture, and mediatecture. Gain a fresh perspective on perception in the digital age and learn how innovative approaches can transform the way we interact with our surroundings.