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Explore how developers can make the world a better place by focusing on users in this 56-minute conference talk from NDC Conferences. Learn from Jeremy Clark's successes and failures in understanding users, and discover how this approach has shaped his software development philosophy. Gain insights into connecting people, providing entertainment, and simplifying jobs through user-centric software design. Understand the importance of knowing your target audience and how it contributes to successful projects. Discover strategies to provide users with exactly what they need, ultimately improving their world through thoughtful and purposeful software development.