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Explore the five stages of tribal culture in this insightful 53-minute conference talk by Paweł Tkaczyk at code::dive 2022. Discover why some ideas fail to resonate and learn valuable insights into branding, marketing, and storytelling from an experienced professional. Gain knowledge from Tkaczyk's extensive background in building strong brands, collaborating with major companies, and advising startups. Benefit from his expertise in branding, marketing, and social media, honed through mentoring at events like Start-up Weekend and Start-up Fest. Delve into the world of effective communication and brand development with a speaker who has authored three books on the subject and maintains an informative blog. Uncover the secrets to creating impactful ideas that connect with your target audience and avoid common pitfalls in idea implementation.