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Explore the future of filmmaking in this 15-minute conference talk from Web Summit 2016, featuring William Sargent of Framestore, the world's leading special effects company. Discover how technological advancements will revolutionize film formats and storytelling techniques in ways we have yet to imagine. Gain insights into the cutting-edge developments shaping the entertainment industry and learn about the potential impact on audience experiences. Delve into the innovative vision of one of the most influential figures in visual effects and understand how emerging technologies will transform the cinematic landscape.