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Explore the complex interplay between culture and climate change policy in this thought-provoking AGU Fall Meeting 2009 lecture. Delve into Matthew Nisbet's analysis of how cultural factors shape public perception, political discourse, and policy decisions surrounding climate change. Gain insights into the challenges of communicating scientific findings to diverse audiences and the role of media in framing the climate debate. Examine case studies that illustrate the impact of cultural values on climate action and learn strategies for bridging ideological divides to foster more effective climate change mitigation and adaptation efforts.