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Explore the transformative power of failure in this 21-minute TEDxSNU talk by Hyejeong Ahn, Research Professor at KAIST Center for Ambitious Failure. Discover how embracing failure, rather than avoiding it, can lead to personal growth and self-discovery. Learn about the work of the Center for Ambitious Failure, which focuses on studying and finding meaning in failures instead of solely pursuing success. Gain insights from valuable failure stories and take time to reflect on your own experiences with failure. Dr. Ahn, a Ph.D. in Social and Cultural Psychology, shares her expertise as a member of the Experts Consultation Committee of Korea Fail Expo and researcher of the 2018 Failure Agenda Report, offering a fresh perspective on the importance of facing and learning from our setbacks.