Overview
Learn effective Facebook and Instagram ad copywriting techniques to boost conversions and generate more leads and sales for your business. Discover highly effective tactics to lower lead costs and understand the subtle yet crucial differences between Facebook and Instagram ad copy. Master the four key elements of ad copy, explore the writing process, address objections, craft compelling lead-ins, establish credibility, create engaging content, and develop strong calls-to-action. Implement simple steps to improve your ad copy without being a copywriting expert, and gain valuable tips to enhance your overall ad performance on both platforms.
Syllabus
Intro
How Facebook Ads Work
The 4 Elements Of Ad Copy
The Writing Process
Objections
Lead In
Credibility
Content
Call To Action
Extra Tips
Summary
Taught by
Andrew Hubbard