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Explore a 14-minute conference talk on implementing extreme self-service analytics for small data teams. Discover how to empower data consumers to create their own products with minimal training, addressing supply and demand challenges in data work. Learn best practices for fostering a data community, promoting SQL literacy, and establishing robust guard rails. Gain insights from Alice Leach, a Data Engineer at Whatnot Inc., as she shares lessons from implementing an 'extreme' self-service approach. Examine case studies on currency conversion and CI/CD in the dbt repo, and understand how to design and build robust, self-service data workflows using a modern data stack.