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Explore how memories shape artistic identity through the lens of visionary photographer and producer Sever Zolak in this TEDx talk. Discover Zolak's remarkable journey from his early days with analog cameras in Bosnia and Herzegovina to collaborations with global fashion houses featured in British and Russian Vogue. Learn how his unique experiences and memories have influenced his distinctive photographic style, spanning fashion, commercial, portrait, and socially engaged projects. Gain insights into the power of dreams, intuition, and following one's heart as Zolak shares his story of crafting a successful career in photography, including notable works like the Beo Design Collective exhibition in Paris and the "We Exist!" exhibition in Belgrade.