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Delve into the transformative power of gaming in this 16-minute TEDx talk by veteran game designer Poornima Seetharaman. Discover how gaming has evolved from being considered a 'waste of time' to becoming an art form, profession, and even a lifeline for those in need. Gain insights into the backstage of the gaming world, exploring how game designers leverage psychology and economics to create engaging experiences. Learn about Seetharaman's extensive 16-year career in the gaming industry, her roles in developing popular franchises, and her achievements as a Women in Games Ambassador and founder of Women in Games India. Understand the impact of gaming on society and its potential to open new social frontiers.