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Discover the potential of augmented reality on the web in this JSConf EU 2018 conference talk by Jordan Santell. Learn how JavaScript developers can create AR experiences, from enhancing existing apps to developing innovative demos. Explore practical use-cases, progressive enhancement techniques for unsupported platforms, and gain insights into the future of AR as a medium on the web platform. Dive into the process of building AR experiences and uncover new interaction patterns and technologies that are shaping the future of web development.