Dive into a 58-minute SXSW 2019 conference talk featuring Giant Spoon co-founders Trevor Guthrie and Marc Simons as they discuss innovative experiential marketing strategies. Explore the creation of high-profile campaigns like HBO's SXSWestworld and Game of Thrones experiences, and learn about the challenges and successes of building immersive brand activations. Gain insights into effective client relationships, creative processes, and the future of experiential marketing. Discover how Giant Spoon, AdWeek's "Breakthrough Agency of the Year" in 2018, stays ahead in the competitive advertising industry through strategic leadership and innovative approaches to brand engagement.
Experimenting with Experimental - How Giant Spoon Stays One Step Ahead
Overview
Syllabus
Intro
Westworld Experience
Creating a 444page script
What made it possible
Challenges
Wedding
Experiential
Experiential Activations
Experiential Engagement
Brand Strategy
Game of Thrones Experience
Surprise Delight
Avoiding Burnout
Building a Town
Building a Cathedral
Timeline
What went terribly wrong
How to keep a conversation going
The state of experiential
Creating an experience
Favorite experience
What makes a great experience
Game of Thrones
Blood Drive
The Throne
The Smell
What is Next for Experiential
How to Create Effective Experiential
How to Grow a Relationship with a Client
The Creative Process
What Makes Giant Spoon Different
What is Strategy
Brand Experiential
Advice for Brand Experiential
Taught by
SXSW
