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Explore the deceptive world of sound design in film and television through this 17-minute TED talk. Delve into the role of audio in storytelling as speaker Tasos Frantzolas reveals how nearly all sounds in movies and TV shows are artificially created. Discover the techniques used to fool our brains, including the creation of realistic sound effects, the addition of reverb, and the manipulation of silence and ambience. Learn about the importance of room tone and industrial sounds in creating believable audio environments. Gain insights into the art of crafting off-screen sounds that enhance the viewer's experience and understand how sound designers use auditory illusions to support and elevate visual narratives.