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Explore a thought-provoking conference talk from DSC ADRIA 2023 that delves into the critical relationship between business ethics and corporate success. Learn how the World Economic Forum identifies a significant intention/action gap where companies struggle to translate ethical principles into operational practices. Understand the crucial impact this disparity has on building trust and its ripple effects across business activities. Discover why bridging this ethical implementation gap is not just a moral imperative but a key driver for business success in today's corporate landscape.