Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

eSports - The Bumpy Ride to ROI

Milken Institute via YouTube

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore the dynamic world of eSports in this panel discussion featuring industry experts. Delve into the explosive growth of the eSports industry, examining its revenue expansion, rising influencers, and innovative programming. Analyze the challenges faced by this nascent industry, including profitability issues, shifting audience preferences, and game developer control. Discover insights on maintaining fan authenticity while benefiting stakeholders such as game publishers, team owners, advertisers, and athletes. Investigate the potential for sustained enterprise value in team ownership and investment. Join moderator Ben White and speakers Sam Englebardt, Peter Levin, Kristen Salvatore, and Ari Segal as they discuss crucial topics including team ownership value, content platforms, talent management, venue operations, and publishing. Gain a comprehensive understanding of eSports' current landscape, its comparison to traditional sports, demographics, live events, player treatment, and the role of influencers in this rapidly evolving industry.

Syllabus

Intro
What is Twitch
What is eSports
Aris story
Monetizing Twitch
eSports vs Traditional Sports
eSports Demographics
Traditional Sport Ownership
Live Events
Unionization
Treatment of Players
Behaviour on Platforms
Player Behavior
Jay
Influencers vs Athletes

Taught by

Milken Institute

Reviews

Start your review of eSports - The Bumpy Ride to ROI

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.