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Explore the complex interplay between human pattern recognition and decision-making in this thought-provoking conference talk from YOW! 2022. Delve into the concepts of epiphany and apophany, examining how our ability to perceive patterns can both aid and hinder progress in complex domains. Learn about confirmation biases, the innovation cycle, and frameworks like Cynefin and Wardley Maps to navigate uncertainty. Discover techniques for avoiding analysis paralysis, understanding coherence, and leveraging tools like Sensemaker to make informed decisions. Gain valuable insights on moving forward in uncertain environments while maintaining a safe-to-fail approach, all illustrated through engaging examples and practical takeaways.