Enhancing CX - Understanding the Customer Journey

Explore a panel discussion from Web Summit 2018 featuring industry leaders Jan Rezab, Cynthia Johnson, David Rusenko, and Andy O'Donoghue as they delve into the critical importance of customer experience (CX) in the digital age. Discover why CX has become the new competitive advantage, surpassing features, functionality, and price. Gain valuable insights from these experts on how marketers can successfully navigate and excel in the customer experience economy. Learn strategies for understanding and optimizing the customer journey to enhance overall satisfaction and loyalty. This 24-minute video offers practical advice and real-world examples to help businesses adapt and thrive in an increasingly CX-driven marketplace.