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YouTube

Enable Service as a Driver of Brand Experience Through Innovation

Oracle via YouTube

Overview

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Explore how to leverage service as a driver of brand experience through innovation in this 18-minute Oracle presentation. Discover strategies for delivering holistic brand experiences across digital channels and engaging customers on their preferred platforms. Learn from Annette's insights on creating a market-leading culture focused on superior customer service. Gain valuable knowledge about the three pillars of success: culture, employee experience, and customer understanding. Understand the importance of breaking down silos and implementing the right technology to enhance service delivery. Walk away with key takeaways to transform your organization's approach to customer service and drive brand loyalty.

Syllabus

Intro
Customer expectations
Pillar 1 Culture
Pillar 2 Employee Experience
Pillar 3 Customer Understanding
Breaking down or connecting silos
Technology
Key takeaways

Taught by

Oracle

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