Embracing Purpose - A Journey of Meaningful Transformation

Embark on a transformative journey with Sanjeev Rao, CEO of 'Being Human,' in this inspiring TEDx talk at ATLAS SkillTech University. Discover how embracing purpose can lead to meaningful personal and professional growth. Follow Rao's path from national-level badminton player to diverse roles in hospitality and retail, culminating in his leadership at a purpose-driven fashion brand. Explore the Maslow Pyramid concept, understanding the progression from survival-based work to a life of significance. Learn about the Japanese concept of 'IKIGAI' and its role in finding passion that brings value and joy. Gain insights into the fashion industry's adaptation to AI and trend prediction. Reflect on the importance of authentic storytelling and purpose-driven initiatives in connecting with younger generations. Understand how living with purpose can attract support and funding for ventures, illustrated through real-world examples. Leave with a profound understanding of how purpose-driven living can transform individuals, organizations, and society.